My College Work
Hotel Branding
This project taught me how important it is to have a clear image of how you want consumers to perceive the product or service you are selling. For this project I had to create a clear brand across multiple items. I choose a Japans spa resort themed after the Arashiyama Bamboo Forest.
Chevy Social Media Campaign
This project was about social media advertising to millennials. My team had to create four different types of social media adds that targeted millennials through Instagram, Facebook, snapchat, and a guerailla advertising event. At the end of the semester we then had to present our campaign to the design team at General Motors.
"Talkin' 'bout my generation."
- "My Generation" by The Who
PSA Campain
For this project I had to create a poster campaign to bring awareness to a proplem that effects a targeted group of people. I choose to target the heart condition called Pulmonary Hypertension in young women because it is most commonly found in women but hard to detect in young women in their 20-30s. This is a condition that I personally deal with so it was a project I was passionate about. I wanted to connect with young women using music. Each poster had a song related to the heart and would link to a sharable playlist of music.