"What we know is a drop. What we don't know is an ocean."-Isaac Newton
Hello,
I am a graphic designer based in Michigan with a strong background in the automotive industry, having worked on 3D infotainment screens for the GMC Hummer EV and VR prototyping for General Motors. In addition to my automotive design experience, I also offer freelance services specializing in company branding, music album artwork, and novel covers. My diverse skill set allows me to approach each project with creativity and precision, delivering visually compelling designs tailored to my clients' unique needs.
3D Design
Graphic Design Prototyping
Illustration
My Work
personal art and illustrations can be viewed here: Illustrations
Witch's Ouroboros Branding
This branding project involved developing a comprehensive visual identity for Witch's Ouroboros to establish a strong, memorable presence. The goal was to create a cohesive and dynamic brand that resonates with their target audience while reflecting their core values. My work included crafting a unique logo, creating a versatile color palette, selecting a distinct typographic system, and creating custom iconography. Each element was carefully integrated to ensure consistency across all touchpoints, from digital to physical goods. The outcome is a brand identity that not only elevates Witch's Ouroboros presence but also strengthens its connection with consumers.
Logo Design
Logo creation is the heart of every brand's identity, acting as a visual cornerstone that communicates the personality of a brand in an instantly recognizable form. In my process, I focus on versatility and uniqueness to ensure each logo stands out while remaining adaptable across different platforms. I crafted these logos to not only capture the essence of the brand but also resonate with the target audience.
Brand Colors
Hero Color:
#1E3D22
Accent Color:
#1E3D22
Secondary Color:
#1E3D22
Brand colors are essential in defining a brand's identity, shaping perception, and fostering emotional connections. In my approach, I thoughtfully selected this color palette to align with the brand's values, target audience, and overall messaging. I made sure the colors not only stand out but also work together to create harmony and consistency. The green hero color was chosen to reflect the brand’s earthy essence, while the gold accent symbolizes prosperity and quality.
Brand Typography
Typography is a powerful tool in branding, as it shapes how a brand communicates its tone, personality, and message. I focused on selecting a typeface that enhances readability and embodies the essence of the brand. I ensure the typography complements the brand's voice while maintaining consistency across all platforms. I pay close attention to hierarchy, spacing, and alignment to create a cohesive and professional visual language that resonates with the target audience.
Handmade
WITCH'S
OUROBORUS
Rituals
Organic
WOMAN OWNED
Wiccan
Spiritual
SELF CARE
Empowerment
herbs
oils
ointments
prosperity
Love
Incense
MAGICK
Brand Iconography
Iconography is a pivotal element in branding, serving as a visual language that communicates the brand's essence in a simple and powerful way. In my iconography work, I focus on creating distinctive, scalable, and versatile icons that not only enhance visual appeal but also ensure clarity and accessibility across various platforms. Each icon is meticulously crafted to reflect the brand's unique voice, ensuring consistency and alignment with the overall brand strategy.
Business Cards
Business card design is an essential part of establishing a professional brand presence. serve as both a practical tool and a visual representation of a company's identity. In my business card designs, I focus on creating sleek, memorable cards that reflect the essence of the brand while ensuring functionality and ease of use. By carefully selecting typography, colors, and layouts, I ensure that each card is not only visually striking but also communicates the necessary information in a clear, organized manner. My goal is to design cards that leave a lasting impression and strengthen the brand's professional image.
Website Design
Website design plays a crucial role in shaping a brand's online presence, offering both an aesthetic experience and a seamless functionality for users. In my approach to website design, I prioritize creating visually compelling, user-friendly websites that align with the brand's identity and objectives. I ensure that the website not only looks great but also provides a smooth, engaging experience across all devices. Each design is tailored to reflect the brand's unique voice, with thoughtful considerations of color, typography, and imagery to create a cohesive online experience that resonates with visitors. The result is a website that not only enhances brand credibility but also drives engagement and conversions.
Social Media Templates
Designing social media templates is a key aspect of maintaining a cohesive and consistent brand presence across digital platforms. In my approach to social media template design, I focus on creating visually engaging and on-brand layouts that are easily adaptable for various content types, from promotional posts to announcements and community engagement. I ensure that each template incorporates the brand's unique colors, typography, and iconography, making it instantly recognizable while also providing flexibility for different messaging needs. By creating templates that are both functional and aesthetically pleasing, I help Witch's Ouroboros maintain a unified visual identity, streamline content creation, and enhance engagement with their audience across social media channels.
Packaging and Labels
Packaging and label design are essential components of a brand's product experience, offering a powerful opportunity to visually connect with consumers and communicate the brand's values. In my approach to packaging and label design, I focus on creating designs that are not only visually appealing but also functional and aligned with the product's personality. I carefully consider materials, colors, typography, and imagery to ensure that each design stands out, reflects the brand's identity, and provides clear, concise product information. My goal is to create packaging that enhances the consumer's connection with the brand, elevates the product's perceived value, and reinforces the overall brand message.
In conclusion, this branding project was a rewarding journey of translating Witch's Ouroboros's core values into a cohesive and impactful visual identity. From the logo to the website, packaging, and social media assets, each element was thoughtfully crafted to ensure consistency, clarity, and a strong emotional connection with the target audience. The final result is a unified brand presence that not only enhances recognition but also positions Witch's Ouroboros for long-term success in a competitive market. This project stands as a testament to the power of strategic design in building a meaningful and memorable brand experience.
Hummer EV Infotainment
The real-time 3D automotive infotainment system is a cutting-edge solution that transforms the in-car experience by combining advanced graphics, seamless interactivity, and real-time data processing. Designed to provide drivers and passengers with a highly intuitive, immersive environment, this system integrates navigation, entertainment, and connectivity in a way that enhances both usability and safety. With dynamic 3D visuals and user-friendly interfaces, the infotainment system allows for a more engaging and personalized driving experience, making it a vital component of the modern connected vehicle.
3D In Unreal Engine with General Motors.
The real-time 3D automotive infotainment system integrates advanced gyroscope and wheel tilt data to provide an immersive and dynamic user experience. By accurately detecting the vehicle's orientation and tilt, the system adjusts the display in real-time, offering an intuitive representation of the car's movement on the screen. This feature enhances driving performance and situational awareness by providing a responsive interface that aligns with the vehicle's angle and steering input. The seamless integration of the gyroscopic data ensures smooth transitions and provides drivers with an enhanced, visually engaging interaction, allowing for improved functionality and safety while driving.
GMC Hummer EV Off-Road App
3D Prototyping
3D prototyping is a pivotal element in the design process, bridging the gap between conceptual ideas and tangible products. Through the use of cutting-edge technologies, designers can create highly accurate and functional prototypes that allow for interactive testing and refinement. In this project, you will see a range of 3D prototypes that showcase my ability to transform innovative concepts into real-world applications.
The 3D prototyping work I completed with General Motors was instrumental in demonstrating the capabilities of Unreal Engine for the brand. Many of the prototypes we developed were successfully transitioned into production. Including the Off-Road application for the GMC Hummer EV and the Vehicle Status application for the Cadillac LYRIQ. These projects reflect my ability to create highly functional, visually impactful prototypes that support both innovation and real-world applications.
3D prototyping with General Motors.
Convergence Novel Typography
Typography design is more than just arranging letters on a page—it's about creating a visual language that enhances communication and evokes emotion. In this project, I showcase my ability to blend form with function, using type to not only convey messages but also to shape the mood and identity of the "Convergence" novel.
Quadrovek Album
Music album design is a unique fusion of art and sound, where visual elements enhance the auditory experience and reflect the essence of the music. In this project, I highlight the spirit and atmosphere of the music they represent.
"Things That Never Happened" is an album by Quadrovek, a band based in Michigan. The album cover was designed to evoke a dreamlike atmosphere, so I combined Polaroid images in Photoshop to create a surreal, blended effect. I worked closely with the band to choose the right typeface and finalize the layout, ensuring it complemented the album's unique vibe. Additionally, I was responsible for the typeface and layout design for their previous album, "Small Hours". These projects reflect my ability to collaborate with artists to create cohesive visual identity that align with their musical vision.
Michigan Music Scene
